Amplifying Small Business Brands with Strategic Content: A Conversation with Rachael Mattice
In this episode of the Small Business Breakthrough Podcast, host Jason interviews Rachael Mattice, founder of RM Creative Services. They discuss the challenges small businesses face in creating a brand and the importance of a holistic strategy in content creation and social media. Rachael shares insight into her journey, the inspiration behind starting her agency, and how she helps small businesses and artists amplify their brands. They delve into the role of AI in marketing, the importance of consistent and calculated risks, and how timeless, artful content differentiates RM Creative Services from competitors. The conversation also touches on the importance of celebrating small successes and staying adaptable in a constantly changing digital landscape.
00:00 Introduction to the Small Business Breakthrough Podcast
01:01 Meet Rachael Mattice: Founder of RM Creative Services
01:16 The Importance of Strategy in Content Creation
03:48 Inspiration Behind RM Creative Services
07:09 Celebrating Successes and Overcoming Challenges
18:58 The Future of Social Media and AI in Marketing
22:43 Lightning Round: Fun and Quick Questions
26:04 Conclusion and How to Connect with Rachael