Unlocking Small Business Marketing Strategies with Ruby Benoit

In this episode of the Small Business Breakthrough Podcast, we host Ruby Benoit, CEO, and founder of Craft Good Business, who shares her expertise in marketing for small businesses. Ruby discusses her journey from corporate America to supporting solopreneurs and entrepreneurs with strategic marketing plans. She elaborates on the benefits of hiring marketing agencies, the importance of having a holistic strategy, and how to effectively balance responsibilities. Ruby also shares insights on the future of marketing and the significance of leveraging AI and technology. Tune in to learn valuable tips on setting realistic marketing goals and overcoming challenges as a small business owner.

00:00 Introduction to the Small Business Breakthrough Podcast

00:41 Meet Ruby Benoit: From Corporate to Craft Good Business

01:03 The Challenges of Marketing for Small Businesses

02:43 Strategic Marketing: Ruby's Approach

07:08 Success Stories and Client Impact

08:06 The Future of Marketing and Business Insights

09:29 Overcoming Challenges and Building a Team

13:28 Lightning Round: Fun and Personal Insights

15:27 Conclusion and How to Connect with Ruby