Navigating Small Business Success with Peter Kalanda of Three Horizons Interactive

Welcome to the Small Business Breakthrough Podcast, where this week’s guest is Peter Kalanda, owner of Three Horizons Interactive. Peter shares his journey from the hospitality industry to digital marketing, emphasizing his passion for working with small businesses of all budgets. Key topics include the importance of personalized customer service, effective SEO strategies, and the evolving digital marketing landscape, particularly with AI. Peter highlights the value of trust and referrals in business growth and offers practical advice for small business owners. He also discusses recent successful projects and the significance of genuine human interaction in a tech-driven world.

00:00 Introduction to the Podcast

01:09 Meet Peter Kalanda: From Hospitality to Digital Marketing

04:15 The Importance of Clear Messaging and Personal Touch

05:28 Overcoming Business Challenges

10:28 The Power of Referrals

15:41 Navigating the Digital Marketing Landscape with AI

20:30 Contact Information and Final Thoughts

21:22 Lightning Round: Fun and Personal Questions